The Story About Us

The Specialty Shops at Barracks Road is an alliance between a select group of the center’s independent merchants.  Together we invest in television ads, direct mail offers, and other marketing efforts; pooling our resources for optimum impact.  The concept originated in 2006 in order to promote the idea of community with our customers.  As merchants we aim to become closer to our neighboring businesses for a strong support system and sense of a small business network.

Locally owned stores are the backbone of our community and a staple in the 50 plus years of shopping at Barracks Road. The Specialty Shops invite you to peruse our site, and take advantage of the offers our merchants have provided.

Barracks Road Shopping Center opened in 1957 and today has 485,000 square feet located in the heart of Charlottesville, Virginia. It is a destination shopping location, boasting a perfect mix of well-known national retailers, two regional grocers, and unique, locally owned stores and restaurants.